This Cookie Policy explains how the Website uses cookies and similar technologies.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, phone, tablet) when you visit a website. On each subsequent visit, the browser sends the cookies back to the website, allowing the website to recognise the device and remember certain information.
In addition to cookies, we use similar technologies (e.g. pixels, tags, scripts) with an equivalent tracking function.
2. Who We Are
The cookies described below are used by:
BUSINESS ERHOTEL SRL – the operator of the Website, with the identification details mentioned in the Privacy Policy.
Some cookies are also placed by third parties (Google, Meta, TikTok etc.), under their own policies.
3. Types of Cookies We Use
The following categories of cookies may be used on the Website:
3.1. Strictly Necessary Cookies
These cookies are essential for the operation of the Website and cannot be disabled in our systems. They are usually set only in response to actions taken by you (e.g. privacy settings, form filling, page navigation).
– ensure correct loading of pages;
– manage the user session;
– remember technical options (for example, that you have seen or closed a particular message).
Legal basis: legitimate interest (Article 6(1)(f) GDPR) – operation of the Website.
These cookies cannot be disabled via the banner, but you can block them in your browser settings (which may negatively affect the functioning of the Website).
3.2. Preference / Functional Cookies
These cookies allow the Website to remember certain choices (for example language, if applicable, or display settings), in order to offer you a more personalised experience.
Legal basis: consent (Article 6(1)(a) GDPR), expressed through the cookie banner.
3.3. Analytics / Performance Cookies
We use analytics cookies to understand how the Website is used, which pages are most visited, what content interests users, how long sessions last etc.
Tools used (examples):
– Google Analytics 4;
– other statistical monitoring tools, if activated in the future.
These tools collect, via cookies, data such as:
– unique cookie identifiers;
– information about browser and device;
– pages visited and events (clicks, scrolls, form submissions);
– approximate location information (country, city) based on IP.
Data is analysed in aggregated form to help us improve the Website (content, structure, performance).
Legal basis: consent (Article 6(1)(a) GDPR) – analytics cookies are set only if you accept them via the banner.
3.4. Marketing / Advertising Cookies (Remarketing)
These cookies are used to display personalised ads about the hotel on other websites or apps (e.g. Facebook, Instagram, TikTok, Google) and to measure the efficiency of such campaigns.
Tools used may include:
– Meta Pixel (Facebook/Instagram) – allows tracking of actions on the Website (visits, specific events) and associating them with Meta accounts to display personalised ads;
– TikTok Pixel – collects data about pages visited and actions on the Website to optimise ads on TikTok;
– Other Google remarketing tags (Google Ads / Google Marketing Platform) – track conversions and allow display of relevant ads.
These tools may collect:
– cookie/pixel IDs;
– information about pages visited and actions (e.g. page views, form submissions);
– technical data about device and browser.
Legal basis: consent (Article 6(1)(a) GDPR). If you do not accept marketing cookies, these tools should not load.
4. Cookie Lifetimes
Cookies can be:
– session cookies – automatically deleted when you close your browser;
– persistent cookies – stored until a predetermined expiry date set by the provider or until you delete them manually.
We do not retain data resulting from cookies in an identifiable form for more than 3 years, and third‑party tools normally have much shorter durations (from a few minutes/session up to 24 months, depending on the type of cookie).
The exact and up‑to‑date list of cookies, together with their lifetimes, can be viewed in the cookie banner interface or in your browser settings.
5. Managing Your Cookie Consent
When you first access the Website, a cookie banner appears, allowing you to:
– accept all categories of cookies;
– refuse non‑essential cookies;
– customise your options by category (analytics, marketing etc.).
Subsequently, you can modify your options at any time:
– either via a “Cookie settings” / “Change preferences” button/link available on the Website (if implemented);
– or via your browser settings (blocking/deleting cookies).
6. Managing Cookies in Your Browser
You can configure your browser to block or delete cookies. The steps differ depending on the browser (Chrome, Firefox, Edge, Safari etc.).
In general, they can be found under “Settings” → “Privacy \ and security” → “Cookies” / “Site settings”.
Blocking strictly necessary cookies may affect the proper functioning of the Website.
7. Third‑Party Cookies
Some cookies may be placed by third parties (Google, Meta, TikTok etc.). They may process data as independent controllers or joint controllers, based on their own privacy policies, which can be consulted at:
– Google: https://policies.google.com/p ivacy
– Meta (Facebook/Instagram): https://www.facebook.com/p ivacy/policy
– TikTok: https://www.tiktok.com/legal/privacy-policy
We encourage you to read these documents in order to understand how these companies process data collected through their cookies and pixels.
8. Relationship with the Privacy Policy
This Cookie Policy must be read together with the Privacy Policy, which explains in detail the legal grounds, your rights and how to exercise them.
9. Updating the Cookie Policy
We reserve the right to amend this policy, for example when we implement new tools or change the cookie configuration.
